about-us-02
Our Story
Amidst the echoes of ancient traditions and cultural legacies, CORD looks at the ever-changing world through the gaze of history and craftsmanship. We are designers in close dialogue with artisans, to create objects of everyday wear that hold a familiar warmth, blending the old with the new like a cherished memory brought to life.
The Journey So Far
Driven by a passion for art, travel, and culture, Neha Singh and Pranav Guglani launched CORD in 2015. Using a vibrant color palette, they approach vintage design with fresh energy. Each season offers an array of unique and contemporary in-house prints rooted in nostalgia.
As we continue to evolve, CORD remains steadfast in its commitment to creating an everyday aesthetic that seamlessly blends classic elegance with a lasting appeal; sophistication with comfort. Over time, we are pleased to see CORD carving out its distinctive niche in both the Indian and the international landscape - championing individualism with a creative edge.
The Journey So Far
Driven by a passion for art, travel, and culture, Neha Singh and Pranav Guglani launched CORD in 2015. Using a vibrant color palette, they approach vintage design with fresh energy. Each season offers an array of unique and contemporary in-house prints rooted in nostalgia.
As we continue to evolve, CORD remains steadfast in its commitment to creating an everyday aesthetic that seamlessly blends classic elegance with a lasting appeal. Over time, we are pleased to see CORD carving out its distinctive niche in both the Indian and the international landscape - championing individualism with a creative edge.
Philosophy
We have always believed in offering a sensibility that embodies effortless, enduring style — clothing and bags designed to be cherished for years and become lifelong companions. Craftsmanship, fit, and form are essential to us. Beauty that combines versatility, and adaptability is at the heart of all our collections. We also love stories, colors, details, and the art of craft, drawing inspiration often from the past and whimsical touches. Whether it’s our hand-drawn prints or the technique of smocking, patchwork, embroidery, and quilting — it's the craft that we feel makes the everyday into something more memorable.
Philosophy
We believe in creating timeless, effortless style — clothing and bags designed to be cherished for years. Craftsmanship, fit, and versatility are at the heart of all our collections. We draw inspiration from stories, colors, and the past, adding whimsical touches throughout. From hand-drawn prints to techniques like smocking, patchwork, and embroidery, it's the craft that transforms the everyday into something memorable.
Crafted in India
Nestled in the heart of India, CORD takes pride in delivering slow, thoughtful fashion by preserving the time-honored techniques of our skilled craftspersons, using only ethically sourced leather and natural fabrics. Every piece is a testament to our commtiment to timeless craftsmanship and conscious creation.
Crafted in India
At CORD, we take pride in delivering slow, thoughtful fashion by preserving the time-honored techniques of our skilled craftspersons, using only ethically sourced leather and natural fabrics.
In the Press
